JASMIN KUHN • DIRECTOR • DP • PHOTOGRAPHER

"THERE IS SOMETHING MAGICAL ABOUT HOW MUCH EFFORT GOES INTO CRAFTING A 30-SECOND- PIECE OF VISUAL STORYTELLING" 

Based in Los Angeles - Work globally 

In a time where connection matters more than ever, I help lifestyle and beauty brands bring their ideas to life through a unique blend of directing, cinematography, and photography skills— combining striking visuals with emotionally resonant storytelling.

From my days at Art Center College of Design, my work has always centered around women. I’m deeply drawn to capturing their beauty, strength, and vulnerability — and I’m proud to bring that emotional depth to campaigns that inspire, empower, and sell. I’m based in Los Angeles, where I continue to push aesthetic boundaries and craft cinematic, emotionally-driven content. With nearly two decades of experience in the lifestyle + beauty space, I’ve directed over 100 commercials across 11 countries. From Beirut to Bangkok, Saigon to Toronto, working overseas has given me fresh perspectives and taught me patience, adaptability, and how to communicate visually across cultures. I’ve had the honor of collaborating with iconic brands like Avon, Dove, Olay, Head & Shoulders, Secret, and L’Oréal — and working with incredible talent including Serena Williams, Camila Mendes, Jessie Reyez, and Alessandra Ambrosio.

I grew up in Austria, where art and music were ingrained in me since childhood. It was there that my creative journey began in photography (my Dad gave me my first camera at 14) and naturally evolved into directing + cinematography. My European roots have given me a refined visual instinct and aesthetic. My approach is intuitive, meticulous, and collaborative. I believe the most important part of any commercial project is strong communication between the agency, the client, and the production. I’m hands-on from the first creative call to the final delivery — using mood boards, references, and visual tools to align and inspire. On set, I lead with calm, kindness, and clarity, creating a space that’s safe, productive, and where we can have fun! 

When I’m not shooting or chasing my toddler, you might catch me surfing a wave at Point Dume in Malibu or cruising on my skateboard in Venice Beach, always seeking inspiration for my next project. 

In the media: